Social Media = Positive ROI
In 2010 Pepsi turns advertising focus online after a 23-year-run in Super Bowl on CBS – for ROI reasons. Coca-Cola, Unilever and other will follow. Many companies already did. More than 30.000 have a presence on Facebook. DELL sold 3 million USD worth of computers on Twitter. 25 percent of FORD’s marketing spend is on digital/social media. Naked Pizza: 68 percent of sales from Twitter. VW goes 100 percent mobile for launch of GTI. 71 percent plan to increase investments in social media by an average of 40 percent (source: http://socialnomics.net/).
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